Ads managed against booked jobs — not clicks.
Most local ad accounts are optimised for the wrong thing. Ours are pointed at the only number that pays the bills: booked work. Here's exactly how we run them, what it costs to run them properly, and when you should expect to see something.
Why local ad accounts leak money
Broad keywords pull in students, job seekers, and competitors — all charged at the same price as a real customer.
Traffic hits a homepage instead of a page built for the one service the ad promised.
Without call and form tracking, the platform optimises toward whatever it can see — usually not revenue.
Paid leads go cold in minutes. A missed call is a bought lead thrown away.
How we run it.
No black box. This is the order we work in and why each step comes when it does.
Before a dollar moves, we make sure calls, forms, and conversions are tracked properly. Ads without measurement is just spending.
We separate the searches that book jobs from the ones that waste budget, and structure the account around the difference.
Emergency work and planned projects are different buyers. Each gets its own hook, not one generic ad.
One page per service, matched to the ad that sent the click. No homepage dumping.
We start with a controlled budget, find what books work, then put money behind what's proven.
Monthly review on booked jobs and cost per booked job — not impressions, not CTR.
What it actually takes to run ads properly.
Ad budget is separate from management. It's paid straight to Google or Meta, and it needs to be big enough for the platform to learn — under-funding an account is the most common way local businesses waste money on ads.
Below this, there isn't enough data for the platform to optimise, and results stay noisy. This is our qualifying minimum for auto shops.
Higher-ticket trades scale up
Home improvement jobs are worth more per booking and compete in more expensive auctions, so budgets typically start higher. We set the number with you against your average job value — not a rate card.
Management is separate
Ads are delivered inside the Veltio Program rather than sold as a standalone retainer. Your Strategy Call covers what the Program costs for a business your size.
Minimum ad spend shown is Veltio's qualifying threshold for automotive clients. Budget guidance for other verticals is set per business on the Strategy Call.
Delivered inside the Program.
Google & Meta Ads isn't sold as a standalone retainer. It's one capability of the operator-led Veltio Program — because on its own, disconnected from tracking and follow-up, it underperforms.
What typically happens, and when.
We'd rather set an honest expectation than win the sale with a fast one.
Conversion tracking, call tracking, account structure, and the first landing pages go in.
Campaigns go live on a controlled budget. Early data starts telling us which searches actually book.
Enough conversion data to cut what's wasting money and push budget toward what books work.
Cost per booked job becomes the number we manage. Budget follows the campaigns that produce.
Typical ranges based on how this work usually unfolds — not a guaranteed outcome. Actual timing depends on your market, competition, budget, and starting point.
Google & Meta Ads, honestly answered.
Do I need a minimum ad budget?
Is ad spend included in what I pay Veltio?
How long before I see results?
Can I just buy ads management on its own?
Let's look at your numbers.
Tell us where you are now and we'll map out what Google & Meta Ads would take for a business your size.
Get Your Plan