01
Challenge
Plenty of activity, not enough of the right leads. The pipeline filled up with tyre-kickers and price-shoppers instead of homeowners ready to fix a real problem, so the team burned hours qualifying enquiries that were never going to book.
More volume wasn't the answer — the business needed the mix to change.
02
Solution
We rebuilt lead generation around the customer worth winning, rather than chasing raw lead count.
- Targeting rebuilt around real jobs — Aimed at homeowners with the problem the business actually solves, not everyone typing “basement”.
- Offers matched to intent — An emergency leak and a planned waterproofing project are different buyers and need different hooks.
- Pages built to qualify — Landing pages that set expectations up front, so the wrong enquiries filtered themselves out.
- Tracking on lead quality — Measurement tied to which sources produced booked work, so budget followed the jobs.
03
Results
Over 300% more qualified leads coming in every month — a pipeline built on the right customers rather than simply more of them. The sales team spent its time on homeowners who were ready to move.
- 300%+ more qualified leads per month — measured on quality, not raw volume.
- Less time wasted on price-shoppers — the mix shifted, not just the count.