Book a Strategy Call
Generative Engine Optimization

Get recommended by the AI your customers are already asking.

More people are asking an AI “who's the best shop near me” instead of scrolling ten blue links. Generative Engine Optimization is the work that decides whether the answer names you — or your competitor.

The problem

Why GEO is a different job from SEO

The answer replaces the click

AI Overviews and chat assistants answer without sending a visit. If you're not in the answer, you're not in the running.

Citations beat rankings

Being ranked fourth means little if the model cites the three sources above you. GEO optimises for being the cited source.

Models need structure

Answer engines pull from clearly-structured, unambiguous content. Marketing prose that dances around the facts doesn't get quoted.

Trust signals decide it

Models lean on experience, expertise, authority, and trust signals. Anonymous, unattributed content rarely gets picked up.

The process

How we run it.

No black box. This is the order we work in and why each step comes when it does.

Find the questions being asked

We map the real prompts customers use in AI tools about your service and area — these look nothing like keyword lists.

Answer-ready content structure

Direct answers up front, clear headings, factual specifics. Written so a model can lift a clean, correct statement.

Build E-E-A-T signals

Real experience, named authors with credentials, verifiable claims, and citations. The trust layer models weigh heavily.

Structured data and entities

Schema markup and consistent entity signals so machines can tell exactly who you are, what you do, and where.

Consistency across the web

Your profile, directories, and reviews have to agree. Contradictory facts make a model drop you.

Monitor and adjust

We track how AI tools describe and cite your business, and correct what they get wrong.

Where GEO earns its keep

Use cases we see working now.

“Best [service] near me”

Recommendation prompts where the assistant names two or three local businesses. Being one of them is the entire game — there is no page two.

Comparison and research prompts

“Is it worth waterproofing a basement?” or “how much should a timing belt cost?” — high-intent research where being the cited expert puts you in the conversation before the shortlist exists.

Getting the facts right

Models confidently state wrong hours, wrong service areas, and services you don't offer. Correcting what AI says about you is defensive work worth doing.

What's included

Delivered inside the Program.

GEO isn't sold as a standalone retainer. It's one capability of the operator-led Veltio Program — because on its own, disconnected from tracking and follow-up, it underperforms.

AI prompt & question research
Answer-ready content restructuring
E-E-A-T signal development
Entity & schema markup
Author attribution and credentials
Cross-web consistency cleanup
AI citation monitoring
Reporting on AI visibility
Expected timeline

What typically happens, and when.

We'd rather set an honest expectation than win the sale with a fast one.

Month 1
Baseline and audit

We check what AI tools currently say about you — often the first time anyone has looked. Frequently it's wrong.

Month 1–2
Structure and signals

Content restructuring, schema, author attribution, and consistency cleanup across the web.

Month 3+
Citations start appearing

As signals settle, AI tools begin describing you accurately and citing you on relevant prompts.

Ongoing
Monitor and correct

Answer engines change fast and models update. This is maintained work, not a one-time fix.

Typical ranges based on how this work usually unfolds — not a guaranteed outcome. Actual timing depends on your market, competition, budget, and starting point.

Questions

GEO, honestly answered.

Is GEO just SEO with a new name?
No, though they share a foundation. SEO optimises to rank a link; GEO optimises to be the source an AI quotes when it answers instead of linking. Structured facts, entity clarity, and E-E-A-T matter much more for GEO.
What is E-E-A-T and why does it matter here?
Experience, Expertise, Authoritativeness, and Trustworthiness. Answer engines lean on these signals when deciding which sources to trust and cite. For a local business that means real named people, verifiable credentials, genuine reviews, and factual claims that hold up.
Can you guarantee ChatGPT will recommend my business?
No, and be wary of anyone who does. Nobody controls a model's output. What we control is whether your business is structured, consistent, and credible enough to be a source worth citing — and we track how AI tools actually describe you.
Should I do GEO instead of SEO?
Do both. Classic search still drives the majority of local demand today, and the two share a technical and content foundation. GEO is where the demand is heading, not where all of it is yet.

Let's look at your numbers.

Tell us where you are now and we'll map out what GEO would take for a business your size.

Learn About GEO