01
Challenge
A secondary glazing company launching into the market with no existing web presence and no lead flow to build on. There was no traffic to optimise, no historical data to learn from, and no system waiting to catch demand once it arrived.
Launching a website and then figuring out lead generation later would have meant months of a site sitting quiet — and any early demand landing somewhere nobody was watching.
02
Solution
We launched the website and lead generation together, so demand and the system to capture it went live at the same moment.
- Website built to convert from day one — Not a brochure that would need a rebuild once traffic arrived.
- Lead generation live at launch — Search and paid running as the site went up, so the first visitors were the right ones.
- Capture wired in before traffic — Tracking, forms, and follow-up in place before the first lead, not retrofitted after.
- Built to scale with the team — A system that could keep feeding a sales team as it grew.
03
Results
Within three months, lead volume grew enough to require hiring three new sales reps just to keep up with demand — a hiring problem created by the marketing working, which is the problem worth having.
- 3 new sales reps hired — to keep pace with incoming demand.
- 90 days from launch — no long ramp before the system produced.
- Launched with lead flow, not after it — the site and the demand went live together.